Inspired by the changes in modern living, a series of shower columns and accessories are meant to be experienced outdoors.

The great socio-cultural transformation currently taking place serves as the impetus for forging ahead along uncharted but highly similar corporate knowledge-based paths. In light of this, let’s embrace a brand-new OUTDOOR design experience. With the new lifestyles adopted since the forced lockdown, indoor and outdoor spaces must unavoidably collaborate, improving both work needs and leisure activities.

To meet the new lifestyles adopted following the forced lockdown, today’s indoor and outdoor spaces must unavoidably collaborate, improving both work needs and leisure time. Examples include smart working, at-home exercises, domestic conviviality, and digital detox.

Opening the house entails looking out and establishing outside spaces that, depending on one’s preferences, can be transformed into traditional living spaces, equipped kitchens, but also baths, and little private spas. The suggestions of the new OUTDOOR catalogue are specifically put here, among swimming pools, whirlpools, and wellness areas: outdoor showers, mixing systems, and accessories that take their cue from reality to express the vision of their unique designers.

Transversality And Contamination Of Spaces: Indoor And Outdoor

Both the living area’s layout and its usage patterns are fluid. The rooms are evolving into hybrid environments that combine many, not always prescribed functions.

These modern living principles apply to both interiors and their exterior projection.

In a vision more concerned with balance and individual well-being than architectural walls, the very boundary between IN and OUT becomes less significant.

It becomes a priceless opportunity to improve outdoor spaces as locations to be used continuously and to interpret them in the same manner as interior design. The impulse towards luxury goods that exude pleasure and exclusivity shows that the pursuit of beauty transcends the realm of functionality. MARMOREA, one of the new suggestions in the FIMA OUTDOOR collection, is the result of design contemplation based on these factors.

Davide Vercelli searched for an iconic piece that could convey the brand’s essence and command everyone’s attention. A shower column becomes the genuine focal point of the outdoor area, suitable for both a private residence and a high-end resort, or used repeatedly to identify a spa area. In order to contaminate the places for well-being, his intention was to create a transverse product that was suitable for functionality and materials both indoors and outside.

Therefore, stainless steel was chosen for its resilience to atmospheric agents, as well as marble, in the white Carrara and black Marquina varieties, to highlight the project’s exclusivity and provide a sturdy and multipurpose foundation.

The color schemes and delivery options for Marmorea were instead inspired by the idea of a delightful en Plein air shower experience. In order to enjoy a moment of well-being in total freedom while being fully immersed in the surroundings, you can choose between a gentle shower of nebulized micro drops and a more energizing waterfall.

Instead of brushed steel, the gentle colors drawn from nature, such as sage green, sand, or desaturated blue, are the replacements chosen for the top-tier items in the OUTDOOR catalogue.

Outdoor Product Versatility And Transformation

The constant pursuit of happiness leads to the identification of contact with nature as a cornerstone of one’s psycho-physical balance.

However, nature is constantly changing, and this must be considered when designing an outdoor space.

Supporting the progression of the seasons, or even just the play of shadow and light becomes an important design stimulus for delineating flexible spaces that can accompany a variety of situations without losing enjoyment.

In a constantly changing environment, products must also be designed to be flexible, simple, and accessible in order to accommodate changes in use and location without sacrificing impact or functionality. New products, the result of lateral thinking, do not currently exist as specific examples among outdoor furnishings, with the goal of establishing the FIMA brand as one-of-a-kind in the sector.

We enlisted the help of Lorenzo Damiani, an eclectic designer capable of proposing disruptive projects on both a material and conceptual level, of interpreting this interpretation of outdoor reality. This is how the INGIRO proposal collection was born, enriching the new FIMA OUTDOOR catalogue with new possibilities and ideas.

Hand shower, shower column, and valet stand: Three different Plug & Play products that do not require any preparation or installation and can thus be added to furnish an outdoor space at any time.

They must simply be connected to a water outlet, whether it is the garden rubber or a dedicated outlet. Because of the concrete base, the INGIRO items can stand alone and be easily stored when not in use. They can even be moved around during the day to accommodate changing needs or sun exposure.

Wellness Personalization And Slow Living

The concept of a private wellness space projected outdoors has become an acquired requirement of modern living.

It is one of the good practices of Slow living, which seeks a more self-care-oriented lifestyle with the enhancement of natural rhythms.

This need to choose the right times and places to feel good is reflected in the products that surround us: simple but expressive objects, private or cordial but still welcoming, capable of introducing new possibilities without being intrusive.

This viewpoint makes personalization obviously important.

It is essential to be able to piece together the products step by step to support your unique definition of well-being. A clear and very inviting image of the FIMA brand is shown in the OUTDOOR catalogue, which is developed by offering adaptable and cutting-edge solutions that can be combined to create environments, specifically tailored to each customer’s needs.

An illustration of this is the Davide Vercelli-designed OUTSIDE shower, a formal archetype that has been enhanced by new compositional possibilities, such as the addition of a hand shower, the dispensing of rain or a waterfall, and the choice of controls, which can be made of marble in addition to the traditional brushed stainless steel.

The solutions in the new FIMA catalogue include specialized range extensions for the OUTDOOR: STILL and SWITCH ON become STILL 316 and SWITCH ON 316 because they are entirely made of 316 STAINLESS STEEL. It can support complex projects, helping to manage shower columns like those from the INGIRO collection and washbasins and other service areas.

More broadly, FIMA wants to enter the OUTDOOR market with the strength of its brand identity. To that end, it has put forth a number of intriguing products that are both interesting from a formal standpoint and can serve as the foundation for creative projects that almost spontaneously spring up from a world that is constantly changing and increasingly seeking out new places to express themselves and live.